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July 17th, 2010, MoCA-Creative Salon. 15 July 2010
The Application of Graphic Design in Fashion Industry
Lecturers:
Zheng Yi: Creative Director
Chen Chen: Design Supervisor
Han Han: Senior Designer
language: Chinese
Time: 17 July, 2010 (Saturday) 14:00 - 16:00
Venue: 3rd F/ Museum of Contemporary Art, Shanghai
Admission & Booking:
Free entance to the lecture(advanced registation is required). For booking or further request please Email us at education@mocashanghai.org or call 63279900-106
About the lecturers:
Zheng Yi (born 1979) graduated in 2002 from Beijing Clothing Institute, where he got his start as a fashion designer. After graduating, he brought his passion to Shanghai and founded "The Thing" fashion label.
Chen Chen (born 1981) graduated from the Jiangnan University Professional School of Visual and Communication Design. He enjoys collecting Polaroid cameras, toys, old buttons, tickets, books, and lots of miscellaneous items - he's addicted to collecting!
Han Han (born 1982) is a masters student at the University of Science and Technology of China, majoring in Communications. Besides being a Senior Designer for "The Thing", he absolutely loves Rock and Roll music, and is a member of the band, "Duck Fights Goose".
About the lecture:
"The Thing" fashion label was founded in 2005. With graphics at the heart of its design, its designers have been convinced all along that they could use clothing as a medium to express any emotion or life persepective. They insist on using a jocose and mocking attitude in their design, representitive of not only the perspective of the brand as a whole, but also that which the "The Thing" designers have always insisted upon.
At current lecture, the founder and Creative Director of "The Thing", Zheng Yi, will explain how "The Thing" successfully displays the designers' ideology and individualistic feelings by combining classic apparel with images, thereby using graphic design in their clothing.
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