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MoCA & Tongji University Creative Salon
01 February 2010
'The New Diversity'－ How design can help in its widest sense
What if you were asked to design public space elements for a city that is situated near the demilitarized zone between North and South Korea and not yet existing?
What if you were asked to develop a visual identity for a merger of two French insurance companies, in the time of financial crisis?
What has the two cases to do with cultural projects in Europe?
And what is the African link of the above with the design of a cooking book...
'The New Diversity'will give you insight on how design can play an important role in public, business and cultural aspects, and create synergy cross the border.
Lecturer: Michel de Boer
Michel de Boer has more than twenty-five years of experience in corporate--brand identity and graphic design. He worked for many clients around the world on projects that require international implementation in the commercial sector, for non-profit organisations and the public sector. His portfolio includes prestigious projects such as for Apple Computer, Allianz, Shell, KPN, Dutch Police, Nike, Bayer, European Central Bank, Danish Post, Nokia, Buick,and the national government in the Netherlands and South Korea.
Venue: MoCA Shanghai,Conference Room, 2nd Floor
(Gate7, People's Park, 231 Nanjing West Road)
Language：English (with Chinese interpretation)
Time: Saturday, Feb. 6th,14:00-16:00
Admission/Booking
Free Entrance (advanced booking is required)
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